Engaging your Workforce

Business leaders are passionate about creating working environments that promote and reinforce the broader goals of their organizations. This type of environment can only be achieved through a high degree of employee engagement. How do successful companies engage the workforce?

Engaged employees are described as those that are fully involved in and enthusiastic about their work. They act in a way that furthers their organization’s interests.

Engaged employees:

  • Feel valued and respected
  • Believe their compensation and benefits are fair and competitive
  • Feel informed
  • Believe their company is honest and trustworthy
  • Know how they can contribute to the company’s success
  • Understand and support the company’s values and goals
  • Are motivated to go beyond the job description

To successfully engage employees, leaders need to make sure their companies have programs in place to promote regular feedback and dialogue with supervisors. Employees need clarity on their job expectations and an honest perception of their performance. They also need to understand career advancement and performance improvement opportunities. Up-to-date job descriptions, performance review programs and supervisor training all support engagement.

A strategic internal communications program is another tool that can create and solidify employee engagement. Well-crafted communications, delivered in the most appropriate way for the workforce can help:

  • Reinforce business goals
  • Validate change
  • Improve morale
  • Reward and recognize effort
  • Inspire trust
  • Distribute key information

To be most effective, the communications should be clear, concise and consistent.